Data Visualization transforms Organic Valley

Organic Valley is one of the nation’s leading organic farm cooperatives, which not only provides milk to wholesale such as Wholefoods, Trader Joe’s, and Costco but also produces milk related product. It faces several challenges.

  • Where do them put the milk?
  • What do they do with the excesses of milk?
  • How fresh is it?

Organic Valley applies SAP Lumira data visualization software to get insight of their business performance and unveil hidden areas of opportunity. The profits visualization tool brings are:

Figure 2: One of the recently released features of SAP Lumira is the ability to combine multiple visualizations into a
Figure 2: One of the recently released features of SAP Lumira is the ability to combine multiple visualizations into a “story board.”
  • Milk comes out of cow at 4% butterfat and skimming yields skim (1% and 2% milk). Most of the profit is in whipping cream, half and half, and butter. Organic Valley got the idea how to better use of their raw elements.
  • Define most profitable customers, satisfy their need, and prevent their purchase products shortage. Visualization reveals hidden data and gives them a big picture, which shows various dimensions and highlights the group of customers they want to reach.

Visualization tools give Organic Valley a new way of thinking. First, visualization tools facilitate communication. Veterinary farm experts and dairy supply experts can give an effective showcase to the senior leadership and help them executives make data-driven decision. Moreover, Organic Valley also applied BI visualization in its IT department to examine and allocate its spending such as telecommunications and digital data communications overtime.

Reference:

http://searchsap.techtarget.com/feature/Organic-Valley-milks-insights-with-SAP-data-visualization-tool

http://searchsap.techtarget.com/feature/Give-SAP-Lumira-data-visualization-software-a-good-look-says-expert