A marketing dashboard prominently displays the funnel and other related metrics to help marketing decision-makers allocate campaign spend. It’s important that each lead, web visit and win is assigned a tangible value in order to help marketers correctly gauge the success of key campaigns.
Good points about this dashboard.
- The dashboard conveys all the important KPIs for the audience in a very simplified manner.
- It has a summary on both the sides of the dashboard and a section at the top which means the user gets an overall view of what is happening in the data. These important KPIs are displayed with aid of appealing visualization.
Improvements:
- No single color legend across the dashboard.
- The ‘Conversion by Form’ visualization can be shown as a bar graph as the current graph is difficult to understand as what amount has been converted to for each page.
- Color legends are not defined anywhere on the dashboard. The user has to hover over the chart to understand what color belongs to channel market in case of market channel breakdown or page in case of landing page success rate.