Marketing Metrics and Key Performance Indicators (KPIs) are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Social media is one of the many channels that marketing team widely use and keep track of. Here’s an example how to use KPIs to measure the performance on twitter.
The dashboard above first offer a glance of the total number of current followers and how far it is to the target number. Then it lists some key metrics in past 30 days and the trend of them (increased or decreased). The right side of the dashboard shows the trend of visits in past 30 days, which offers real-time monitor to marketing employees to see how things are going. Therefore, visualization is a powerful tool when you understand the business, pick the appropriate metrics and use the right way to present it.