This visualization is extremely interesting with good aesthetics. As was discussed in class last week, this visualization covers most of the important aesthetics concepts such as getting it right in black and white (almost), no unjustified 3D and resolution over immersion.
However, it is not as simple as it looks like. A lot of background analytics have gone into consideration before preparing this visualization. Let’s see how to decipher this.
Firstly, weights were defined for each pair of cities as a function of distance and the number of friends between them. Then the cities with were connected using the count of number of friends. The cities with the most friendships between them have been drawn on the top of others. The color ramp has been beautifully used so that the lines are created depending on the weights; which also means that the stronger the connections, the lines would be more visually prominent.
However, there are some fundamental problems with this visualization. Firstly, there is no legend or text representing what the visualization is all about. There should be a mechanism for the audience to know what it wants to assert basis the color, thickness and degree of shading of the connected lines. Secondly, few areas on the map show no lines and is dark. This may be due to the fact that Facebook has not reached those locations or the usage is not prominent in such countries or the data is unavailable for all such locations; which is not clear from the infographic.
The visualization could be improved by making it more interactive. A highly visual dashboard like this should enable the audience to perform basic analytical tasks such as drill down and examine the underlying data. For example, if one wants to zoom in and see the number of the friendships within the country or with another particular country; one should be able to do that.