Last week we were struggling to create interactive visualization for the audience of our choice. Many of us experienced the difficulty of choosing the audience. But once our user was fixed, we forgot about the audience while creating the visualization and were more focused towards creating some interactivity in our Dashboards.
Audience plays most important role in any visualization. The best visualizations don’t make your audience work too hard to understand them. Showing your readers the actual data and explaining what it exactly means will increase their comprehension and will encourage them to spend more time with your data, amplifying its effect. Following points will help us to enhance our analytics skills and ability to approach any data.
It is important to match your visualization to your viewer’s information needs. You should always be asking yourself: “What are they looking for?”
1. Understand your audience before designing your visualization
What type of decisions do your viewers make? What information do they already have available? What additional information can your charts provide? Do they have time (and interest) to explore an interactive website, or should you design a one-page handout that can be understood at a glance?
2. Your audience determines the type of visualization you prepare
Spend some time thinking about your dissemination format before you sit down at the computer to design your visualization. Give a glance at what viewers what, it can be visual reports, executive summaries, live presentations, handouts, online reporting and more.
3. Remember that the key is to keep your audience engaged
Ensure that your audience is looking where you want, when you want. Keep it simple but at the same time it should be informative enough to engage your audience in visualization without any confusions.
Sources:
https://www.maptive.com/use-data-visualizations-win-audience/