WHO SKILLED THE INFOGRAPHIC

For today’s blog, I want to share an interesting blog I read from last week: WHO SKILLED THE INFOGRAPHIC

“Infographic posting generally rose steadily from 2007 to 2012, where it peaked, and has begun to decline since then,” Sarah Rapp, the principle visualization designer of Adobe wrote in an e-mail.

Publications are under constant pressure of catching eyeballs since public attention is the most scarce resources in this world. Those most talented visualization designers are working on producing simpler and easy-reading content rather those which were popular once with rich and complex interactive that have a smaller readership.

So what worth we rethink is that what kind of infographic do we really need?

The answer is focused on Insight.

The very medium of data-rich infographics might not be the right thing to the general consumers. For example, sometimes, what a general consumer concern is not how the weather radar looks like today, what you need to do is tell him/her whether he should bring um umbrella or not. So, a simple text-based push sometimes is enough for a mobile-first world.

That gets us thinking when we are doing our project or real task work, we don’t need to pursue a fancy or eyeball catching effect, instead, we should spend more time deciding what key message we want to deliver.

( the Lens of 9/11 by Local Projects breathtaking figures but not useful all the time)

reference: https://www.fastcodesign.com/3045291/what-killed-the-infographic