My main goal on how I could help the critically endangered pangolins was to raise awareness of it’s dilemma throughout campus. The biggest problem for the pangolin is how unknown it is and the fact that it may disappear from many people’s lives before they even get a chance to know it existed in the first place. My group decided to raise awareness with two linked projects, a small picture with infographics and a brief snap story.
For the small pictures, we printed out many little figures of the Pokemon Sandshrews. We hoped that we could connect to people through its similarity in appearance to the Sandshrew and the fact that it is much more widely known than the pangolin. The Pokemon series is a very widely known game series and has been part of many trends such as one its own games, Pokemon GO. The Sandshrew has been one of the Pokemon in these games and we were hoping to connect to the inner gamer of all people through this Pokemon. Many may not even recognize that the exact Pokemon it is but rather just that it is a Pokemon. We then spread them out through classrooms and our residential living spaces. Our goal was to have people recognize the Sandshrew, wonder what it was, and pick it up through curiosity. On the back of each Sandshrew, we have information about the pangolin and a QR code linking to a blog with our essays and blog posts.

The second part to our efforts was the brief Snapchat story based on geolocation based on our residential living area. We created a series of Snapchats in order to catch the attention of people who saw the story and inform them of the endangered pangolin. We hoped to reach out to people through Snapchat as it is a very popular social media platform that many use. The reason why we chose to use a story is because it is a very easy way to reach out to all our friends and even have them input their own feedback or support. With Snapchat stories, we have the added benefit of being able to interact with people that become interested in our efforts rather than just a website or YouTube video people will watch. Snapchat also has a focus on being quick and straight to the point so it will be very easy for many people to access and simply just view it as it is just a click away on their phones rather than having to go onto a Facebook page to read up on it. The low effort part means that more people will be see our story which helps us as our focus is on raising awareness. As part of the snapchat series, we also included information on our on campus effort by showing the little Sandshrews around campus. A sample of the Snapchat story is shown below.


For our Snapchat story, we decided to continue on with the Pokemon theme and use the classic “Who’s that Pokemon” story in order to “reveal” the pangolin. We wanted to catch the attention of our viewers with this classic trope they are used to seeing and instead of revealing one of their beloved Pokemon, we reveal the pangolin.
It was interesting on seeing the feedback we received from our project. Our ultimate goal was to raise awareness and have more people learn about this critically endangered animal. We were certainly got the attention of many of our own friends as I had many of my own friends come up to me wondering what I was doing and why. Some of the most interesting connections I made though were through the responses on our Snapchat stories. Somebody drew a Sandshrew and posted it onto our story and we received many Snapchats of support. The drawing really stood out to me as it showed someone who was moved enough by our work to even draw their own rendition of the Sandshrew to show support.
Ever since I started placing the Sandshrews around, I noticed its effects especially in my own friend group. Whenever we would pass by one of them, it would become the focus of the conversation as they were curious to what they were and who even placed them. I would only reveal to them after they had started talking about it for a while because it was interesting to me to see how people throughout my residence hall would react to these little pictures. One thing that was a problem was that while it did spark interest, there was never a reason for residents to pick them up and read the backside of for more information. That is certainly something that could be improved on. My group should have thought more about getting the people who became curious engaged with the issue, not just interested.