In the digital age of music that we live in today, podcasting has become a way for music to be spread throughout the online universe seamlessly. There are countless weekly podcasts released through online radio every week in all different genera. There are a few that I personally follow, one in particular being Skream and Benga’s “In new DJs we trust.” Every second Thursday each month Dubstep superstars Skream and Benga host a show on BBC Radio 1 that debuts the hottest new songs from producers all over the world. the majority of the time the songs are brand new, and often unreleased.

These online radio show podcasts have become very integrated in the world of music. Musicians often send their music to these shows before anywhere else. It’s a great way to debut tracks to the public because of the large international following. Getting your song played on podcasts like “In new DJs we trust” can be a huge step for up an coming artists. Because these podcasts are full of water marks and plugs, it makes the songs impossible to rip, but still allows for the most promotion possible. In the world of online file sharing, especially music file sharing, it has become very difficult for musicians to promote their music, while still receiving compensation for their work. These podcasts take care of that problem. The hosts provide tracklisting, as well as links to the URLs where the songs played can be purchased.

Most of the big artists in the business host similar radio show podcasts. With artists like Annie Mac, Giles Peterson, Armin Van Buuren, and Ferry Corsten constantly pumping of radio shows like this there is never a shortage of new music. And these podcasts have become very important in the world of music. Any kind of promotion, especially free online promotion can make a career take flight.