{"id":119,"date":"2017-04-27T02:02:23","date_gmt":"2017-04-27T02:02:23","guid":{"rendered":"https:\/\/blogs.scu.edu\/collegeandcaviar\/?p=119"},"modified":"2017-04-27T02:12:08","modified_gmt":"2017-04-27T02:12:08","slug":"beam-and","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/collegeandcaviar\/2017\/04\/27\/beam-and\/","title":{"rendered":"BEAM and Marketing"},"content":{"rendered":"

Especially for this english class, a lot of what we learn you start to realize has so many connections to other classes… and I’m not the only one who notices this! Check out Jake’s Post here.<\/a><\/p>\n

For this personal post, I wanted to show you how marketing\u00a0and BEAM connect. Both “things” (areas of life?) are things people use. Even though I’m not exactly interested into going into full on business when I grow up, I am in the business school here at Santa Clara and honestly I kind of enjoy learning how marketing works. That makes a little bit more sense when I tell you\u00a0I LOVE shopping, and mostly online – so when I say “how marketing works,” I mean how these smart business people target me as their victim!<\/p>\n

I swear I could earn money by letting marketers and business analysts see my techniques for shopping, how I get the lowest prices, how I organize my tabs, and ultimately what I pick to buy. Anyways, I have always fallen for the marketer’s tricks (whether it be through a celebrity’s Instagram, the ads that Facebook thinks I will click on… and always do, how things I’ve googled magically appear as ads on other pages (this one kind of freaks me out), and most importantly, how these smart people get me to click on them!). So – I am donating a post (ha! donating a post?, more like discovering and creating and pulling out of my mind a wonderful product) about how what we have learned – specifically Joseph Bizup’s BEAM – connects to marketing, or at least what I’ve learned about it thus far!<\/p>\n

Now my connections may kind of be a stretch, but if we can use BEAM for reading we can use it for analyzing shopping too!<\/p>\n

Lets take this one screenshot of this one dress I wanted online for example:<\/p>\n

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Source: Mura Boutique Australia<\/p><\/div>\n

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For an interactive post click this link<\/a> and get directed to the site!<\/p>\n

B: background<\/strong> aka show that people care<\/p>\n