most important factor of my project = intended (target) audience
second most important factor of my project = making sure I include all elements of my research that I find relevant for my goal of the project
*note: this post will be written quite informally as it is more about analyzing my thoughts and laying out what I need to keep in mind when creating my advertisement, also this post is written before the completion of my advertisement, it is part of the planning phase
AUDIENCE:
- I want politically inclined humans (I learned in my high school gov class, that usually means older people). I want people interested in sports, who have time to really get into stories, and are fascinated in the back stories / personal accounts (not just the ending scores).
- At this point, I realized all my factors point to a magazine advertisement. So, for this project I will be assuming my advertisement will be put into Sport’s Illustrated.
FACTORS:
- to funnel my audience into how I am thinking: I want to put emphasis on how, when thinking of sports, there is so much attention put on the “success stories” (the few star players rise from poverty to fame), and no attention put on the thousands and thousands of “failure stories” that come with each success.
- I want to include a large variety of average athletes who didn’t make it big, as well as athletes who, due to their lack of education, became criminals, etc (I will include their mugshots).
- I want the pictures of the select few who made it big from notoriously bad circumstances to be faded, almost dream like, so the audience gets a sense of how unrealistic these few stories are. I want the other athletes to be bold. Because these athletes are the reason for my research, and the reason for why we need better education systems leading up to college
- The caption “you know them” next to the star athletes just impounds more into each individuals brain the likeliness everyone knows who these people are ( I mean I EVEN do!). This will connect to the fact that communities rally around star athletes because they think they will become one of these guys… when in reality the chances are SO slim to never.
- The next caption “but do you know these men’s stories” relates to to the fact that you most likely do not. which is sad, yes, because we can learn from the many humans who rely on sports and think they know that will be their destiny, when in reality an injury, bad grade, NCAA investigation, etc can end it instantly. These people must have back up plans, and the solution to this problem that so many of them do not, is to prepare them for more opportunities in life, and to make sure they have the average to above average education they need.