Monthly Archives: May 2016

What is the role of multimodal compositions in the writing classroom?

Mulitmodal is the use of audio, texts, and/or visuals to convey a point to a certain audience in a creative and educational way. So why is it so important? What roles does it play in the classroom? 

Last quarter, I attended a lecture given by an English professor named, Danielle DeVoss in which she talked about multimodal education and digital writing. Inspired by her presentation, I think that multimodal composition allows for, and requires, critical thinking, which is a skill that is often not emphasized in most classroom environments. What I mean by this is that for most classes, I feel that students do not think about assignments or topics learned in class through a new perspective or try to enhance their thought processes. However, through multimodal compositions, I believe that since the concept is more creative, students need to look at the topic through a new lens in order to design a creative outlook for their project.

Another interesting aspect of multimodal compositions is that it requires students to heavily consider the audience they are targeting. That is not to say that for academic essays students do not need to consider audience, but typically for academic essays, students are writing the paper for their professor’s eyes only. But for multimodal proejcts, not everyone will understand or find the topic at hand relevant, which is why it’s important for students to take into account the audience they are trying to reach. Additionally, if the student wanted to target an audience that may not necessarily be familiar with the topic, the student would have to provide adequate and nonbiased context of the topic. If the mutlimodal project was a graphic image, this would be harder to convey, but if the project was a video or informational text graphic, it is easier to accomplish. Furthermore, students would need to consider the rhetorical purpose for their composition. In other words, appeals to pathos, ethos, kairos, and logos should be a part of the project as well because it will evoke emotions within the audience and have them reflect on the project.

I like the idea of multimodal compositions in writing classes because it goes beyond simply conveying a point to someone through academic writing. It goes against academic norms and requires students to think creatively . My favorite part is that it incorporate technology and social media and allows the curriculum to connect with the fast-paced growth of technology. In short, I think multimodal compositions should rise in popularity as the growth of technology increases.

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Ideas for a Multi-Modal Project

I googled the phrase “business ethics” and this was one of the many images that popped up.

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The idea of business ethics is very complex, and I’m not sure how to incorporate all those ideas into a visual presentation. “Responsibility, contributions, citizens,” are just a few of the words that caught my attention. I feel that business ethics is such an abstract concept that will be difficult to pin down.

As I was sketching ideas on what my visual could be like, I starting tracing the border of my credit card. Through this, I thought of Facebook and Amazon’s company logos. I starting drawing pimples on the logos to represent that these companies to represent their fair share of ethical issues. This idea was inspired by my final project for my business ethics class. We had to analyze a scandal within a company in recent years, and it just so happens that I was evaluating Facebook’s latest controversy with the “biased algorithm” in that Facebook was filtering out right-winged news articles.

However, I’m unsure on how to incorporate the element of gender inequality into my visual. I’m thinking of having the silhouettes of men applying bandages to the pimples on the corporate logos and having only one woman in the whole scene to depict the fact that not as many women are involved in business compared to men and that men are usually more receptive to business ethics classes. It seems like this could be a stretch but it’s a start! 

Multi-modal Ideas

My research paper is finished! But just when I thought my workload was finished, I have more work to do. However, I think this last project for my English class will be fun! 

The project is a multimodal project where I would condense my research paper into a visual and/or audio file to represent the main idea(s) of my research paper. I researched the topic of business ethics classes and gender inequality, and need my multimodal project to convey that to a new audience.

I feel that my particular topic will be difficult because business ethics and gender inequality are both abstract ideas that will be hard to convey through a visual image. However, I thought of some ideas that might portray the idea in a creative way. But first let me talk about the awesome projects I got to see in class before I get to my idea.

In class, we saw a few examples of student multimodal projects that included blog posts on Buzzfeed, funny videos, informational videos, and artistic photos. I think the projects that inspired me the most were the photoshopped graphic design that represented the different perspectives on free college as well as the the informational video that highlighted the costs and benefits of social media. The informational graphic had a photo of an elephant and donkey fighting on top of a crumbling white house, representing the Democrats and Republicans arguing about the issue without coming to a compromise or solution, whereas the informational video had soothing background music and effective visuals and text to contribute my better understanding of the topic. Overall, what I liked about these two projects was that it kept me engaged, especially the visual graphic. 

Both of these examples were great multimodal projects.  I most likely will create an informational graphic with an artistic element to portray my topic because an informational video about my topic would seem like a bore, and a visual would be more engaging.

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Gender Inequality??????

My peer, Taylor Martin, conducted  research about gender inequality on college campuses. In her most recent post, she discusses the results of her survey. The results she shared with me were that she found that men generally did not feel limited within their major because of their gender. She then asked questions about the relationships between gender and major. For instance, one question asked if people associated engineering with a certain gender, and the response was that 64% of people associated engineering with males. To be quite honest, the results aren’t that shocking.

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Gender roles and gender norms are a common part of our society’s everyday lives. Not everyone may be able to acknowledge or notice them but they do, in fact, exist. However, what I did find interesting about Taylor’s research was the fact that men view women to have a superior social experience in that they can go to any party they wanted. I found this fact to be shocking and disturbing because it suggested that men just wanted to hook up with women while partying. This also, as Taylor suggested, contributes to the idea that men see each other as possible competition and “by allowing more men into parties, the less likely a hookup would occur.” Women are hypersexualized by media, affecting and contributing to the gender norm that women should be beautiful to the standards of men.

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Women are not treated equally to men which effects the way both men and women see themselves, which connects to my own research paper about business ethics and that gender can effect the effectiveness of the class. I hope to possibly use Taylor’s research and incorporate it into my own about gender inequality that affects classroom participation and major views.

The most challenging part of this research will be to clear any assumptions that I make about the reader’s knowledge. I am very passionate about feminism and promoting solidarity, and not everyone is familiar with those terms so I have to be careful that my language is not only neutral, but also clearly defined.

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Cooking Up Ideas for My Final Research Paper

Having finished my own research through a survey, I now have to think about how I want to write my final research paper. To be completely honest, I’m not too sure how it will turn out.

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I had a conference meeting with my professor to share my ideas on how to move forward with my paper. Since my research results were interesting and brought up a new perspective into the discussion of business ethics, I plan to move my research forward in a way that address the gender gap at universities and how this effects the effectiveness of the class, specifically looking at business ethics.

The very rough general outline I have planned for the paper consists of:

  • looking at the effectiveness of business ethics classes
  • examining the factors that contribute to the reasons why the class may be ineffective in moral development
  • examine the gender inequality within the class and connect this point with the large gender inequality within the business school itself
    • possibly mentioning the fact that business majors tend to be associated with men (major stereotypes)
  • focus on the broader patterns within business school
  • linking it back to business ethics classes
  • conclude with solutions on how to develop more effective business ethics classes that acknowledge gender inequality 

In order for my paper to be credible and accurate, I have to do more research, and the most troubling aspect of the research paper for me is definitely the additional research I will have to conduct. My current research around the topic was very limited. But now with the addition of gender inequality on college campuses and the complexity it brings to my topic, I will definitely need to gather more information to ground my thinking.

Particularly with the solutions, I feel that there won’t be any sources that will acknowledge gender gaps specifically in business ethics classes. Since the research paper will be me entering the existing conversation, I plan to gather both business ethics and gender inequality articles and find a way to mix the two ideas into one, which will allow me to bring a new perspective on the existing issues.

Although my writing has dramatically improved since my high school years, I still have a lot to learn and feel that this research paper will be one of the toughest assignments I will face. Hoping for the best…

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Survey Results Revealed!

Here’s the moment you’ve been waiting for… My survey results!

After gathering the results from the surveys, I found some interesting responses. One thing to note is that majority of those surveyed had the same professor and the same class structure of lectures, class discussions, and video documentaries. Also, most of the respondents were male, reflecting the majority male business school at my university. However, all the students that took the survey are from Santa Clara University, which won’t give an accurate representation of business ethics class as a whole but rather a more detailed look at perspectives of SCU students.

I gathered research on the comfort level of both male and female students and how often they talked/thought about the concepts taught in class.

The Table 1 below shows the comfort level.

Table 1: “I am comfortable enough to participate in class.” (1=strongly agree, 4=strongly disagree)

Men (n=20) Women (n=7)
Comfort Rating 3.0 2.71

According to Table 1, men are typically more comfortable participating in class compared to women, and women although are comfortable participating, have more varied responses. One possible factor for this could be that since there are more men in the classroom, women may feel intimidated to participate. Similarly for men, they may feel more comfortable being with people of the same gender. However, both men and women tended to agree that they felt comfortable participating in class.

Knowing that males tended to feel more comfortable participating in class, I was not surprised by the results found in both Chart 1 and 2. Chart 1 displays the responses of how often male and females thought about the concepts discussed in class while Chart 2 shows the frequency of male and female students talking to their peers about the concepts taught in class.

Chart 1: “How often did you think about the concepts taught in class outside of class?”
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Chart 2: “How often did you discuss with a peer outside the class about the things you learned in class?”

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Based on the two charts, the data suggests that women are less likely to think and talk about the concepts taught in class compared to men. This suggestion connects with the level of comfort experienced by women which seems to have an effect on the way women perceive the class.

In Table 2 the average ratings from both male and female students at SCU are displayed below.

Table 2: Average Rating on the Effectiveness of Business Ethics Classes on a Scale from 1 to 5

(1 = not effective, 5 = very effective)

Men (n=20) Women (n=7)
Average Rating 3.24 3.07

Table 2 reveals that men view business ethics classes as more effective to their moral development compared to women. Looking at Chart 1 and 2, since men tended to think and talk more about the topics in class, it could be for those reasons that men tended to agree that business ethics classes are more effective than women thought. However, both men and women at SCU agree that business ethics are neutral in its effectiveness.

Based on the data, I can conclude that gender has an effect on the effectiveness of business ethics. Despite both men and women rating business ethics classes having a neutral effect on their moral development, men tended to be more responsive to business ethics classes and think and talk more about the concepts compared to women. 

I find this information shocking because when writing about this topic, I found two conflicting sources. One claimed that women were more responsive to business ethics courses to men while the other claimed the opposite. I initially thought that women would definitely be more responsive to business ethics class and I was shocked to discover that, according to my own data, men were more responsive. However, based off my data, I can also see the trends as to why men would be more responsive. For one thing, they are more comfortable in class and therefore engage more with the class inside and outside the classroom.

I am curious to see if having an all female class and all male for business ethics would drastically alter my data.

Survey Research Quest

In my previous post, I talked about  my survey, the creation of it, distribution, and selection bias. My research goal was to determine how effective business ethics classes are and to see if there is a correlation between effectiveness and gender. However, I figured out a way to address the issue. Because my survey was specifically targeted towards students that have taken/are taking business ethics classes, I decided to take my survey directly to students that are in the class.

Student-Survey

Initially I wanted to ask them to take it online, but I realized that not many would do that and there would be self-selection bias. So to fix the problem with that, I printed my surveys and asked people in my class and the class after if they could take my survey. I was unable to pass out my survey during class, but I used the time before both classes started to gather my random sample. Although I only had a sample size of 25, I believe that I was able to acquire valuable data that could sufficiently represent the target population.

However, after collecting the surveys back, I found it interesting when my business ethics professor blatantly told me that the results were going to show that business ethics classes are ineffective. 

His response made me wonder why he didn’t attempt to better improve the structure of the class. I could possibly research business ethics class professors’ incentive to teach and see if there may be a correlation? Another explanation could be that my professor is simply does not want to change the original structure of his class.

My sample size consisted of 18 males and only 7 females. This is a result of the business school and most business classes having a majority males than females since the business school is predominately. This connects to some of the other research papers about gender inequality on college campuses.

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I will disclose the survey results in a later post! I’m excited to uncover the trends that relate with gender and ethics.

I’m a Researcher!!!!

This is exciting! I’m drafting my own survey to get my own research. I’ve always wanted to collect my own data and this is the perfect opportunity. My topic revolves around the question: how effective are business ethics courses on moral development in undergraduates?

Prior to creating my survey, the sources I found in regards to business ethics courses were mainly suggestive pieces or information on surveys and tests conducted to measure the effectiveness of business ethics classes. However, I discovered that two sources, in particular, with scholars that conducted tests had conflicting data. One source claimed that men are more responsive to business ethics classes while the other source stated the opposite. The differences may have occurred from the different types of tests administered. For this survey, I hope to figure out which source’s findings are more applicable to my university.

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The process of drafting the questions was fairly easy for me because I know exactly what information I want to receive from the survey. However, the biggest challenge I face is getting people to take my survey. 

For my distribution plan, I want to target business students that have or are taking a business ethics class since my research is about business ethics classes. I hope to ask the students in my business ethics class to take the survey as well as students in the other business ethics sessions by posting it onto the class Camino discussion. I think another way I can get students to take my survey is by posting it on the different business clubs’ Facebook pages. I could also try and target those within the business fraternities since most of those students have most likely taken a business ethics class. However, I am afraid of selection bias taking place and how it may negatively affect my data since not the sample of those who participate may not accurately represent the target population.

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As a result of this survey, I hope to gain real student perspectives on the effectiveness of the class. Since two of my sources contradicted each other about the effectiveness on the different genders, my goal for this survey is to figure out which source is more applicable to SCU and which source can support my survey results and vice versa. Most of my sources focused on gender, and I would like to explore the factor of religion to see religion may have a possible correlation with the impact on business ethics.

I’m uncertain about the types of results I get but I hope to be like her after I collect the data: (excited!!)

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Alcohol at School?

Today, my English class finished class presentations of our topics for our final research papers.

One topic that struck me was Graham’s topic of alcohol on college campus. It’s striking to think of having alcohol on campus because to me it makes me think of carrying a knife at school in the sense that it is culturally normal for there to be no alcohol allowed on campus.

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He described the different types of alcohol policies within different institutions. Universities have “dry, damp,” or “wet” campuses. “Dry” campuses do not allow any alcohol on campus; “damp” campuses allow for alcohol if students are above the legal drinking age, and “wet” campuses allow on campus drinking and selling of alcohol. However, on damp campuses, if a minor was caught drinking, he/she would be required to take an educational course.

Graham explained that the reason for these policies revolve around the problems of binge drinking and alcohol abuse. These problems are very serious and make it understandable why strict drinking policies exist on college campuses.  The photo below explains why college students drink in the first place:

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The largest reason for drinking is “social activity.” I’m not surprised by this fact. On Wednesday, Friday, and Saturday nights, any student can have easy access to alcohol by simply stepping off campus and into a frat house. Frat houses are portrayed negatively in the media as being the hub of binge drinking and rape culture. 

My personal opinion on this issue is mixed and reminds me of the the drug wars debate. I do think that the rules of alcohol on campus should be more lenient so that students do not go off campus and into an unsafe environment to drink. However I don’t think that the rules should be too lenient like in a “wet” campus because it seems like it’d be difficult to monitor. The issue is controversial and doesn’t have a clear solution. But it is undeniable that drinking in college is a huge issue especially because it’s so closely tied with rape culture – another topic for discussion in a future blog post.

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Gender Inequality Response

In current events with my English class, we are currently giving short presentations on the sources we found relating to our topics. The presentation is then followed by peer feedback on what they think of the topic and how our classmate should follow up with it.

One of my peers, Riley, introduced her topic of gender inequality to the class. She explained that she initially researched about women entering Santa Clara University for her archival research and decided to branch out her research on gender inequality in college.

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She discussed the context of her sources in that the ones from the 19th century were primarily written by men and that the more current articles are predominantly written by women.

However, the most compelling thing that I found about Riley’s topic was the statistics of women majoring in the arts and sciences is significantly less than that of males.

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It’s actually not that surprising thinking about it again. This statistic proves true at my own university. It’s become a fact that not that many women major in engineering, specifically. One could argue that women may not be interested in these subjects which accounts for the lack of women participation. But why would women not be interested? Why is gender associated with this argument?

Pursuing engineering or any science career for women is not encouraged by society.

As a woman myself, I feel societal pressures to worry about getting a boyfriend and being pretty. I believe that this is the real reason why there aren’t many women engineering majors. It’s a difficult concept to grasp, but I believe it’s important to highlight the societal pressures on women to act and look a certain way.

I’m excited to see where Riley will take this research because gender inequality is something that I’m extremely passionate about since I am so affected by it.

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