Throughout the quarter, we’ve learned about how the Internet has become an all-encompassing outlet for users to share their work, ideas and perspectives. New media, as opposed to traditional media, not only allows but encourages users to interact with the material they find online. Rather than merely reading an article published by the Wall Street Journal and absorbing the information, readers can participate in a conversation with their news articles by commenting on articles or contacting the editor. To some degree, spectators have become players in the game of broadcasting/journalism.

The Internet’s omnipresence and unlimited communication capabilities make physical location irrelevant
Source: http://pixabay.com
Additionally, the expansion of the internet has affected society’s social views and values. Smart phones and WiFi connectivity allow us to jump online at the slightest impulse. The availability and addictiveness of social networking sites and virtual communities ensure that we spend much of our free time using such outlets to converse with friends, family, and even strangers. Our relationships have transcended the limits of physical and emotional–they are now virtual as well. Thanks to instant messaging, email, SNS and online communities, people are constantly able to “talk” to one another, despite the physical distance between them. As more and more people use the internet to connect, I can’t help but wonder what kind of impact this changed sense of community has had on us as a society and as individuals.
In one of my other courses, we read about the prevalence of virtual communities and social networking sites. One particular study, “The Internet and America’s Changing Sense of Community,” published by Wayne McIntosh and Paul Harwood, examined the most active users of the Internet as a social outlet. The study found that young people, in the age group 18-24, lead the most digital lives and are most likely to find a sense of community through digital interactions. I was not surprised to learn this information, because being part of that age group myself, I know how connected my generation is via the web and mobile technology. However, I was surprised by what the research showed regarding other characteristics of heavy internet users. When they set aside the age factor and examined the most actively engaged online community users, Harwood and McIntosh found that the people who are most well-integrated into their physical communities and who report finding a sense of community offline are also the most likely to use the internet for digital bonding. I was surprised by this finding because I would expect that participating in online communities would draw users away from their real-world interactions. However, the study produced a much more utopian view of technology as a social supplement, rather than a detractor. In other words, the internet provides a convenient way for the hyper-social to continue community engagement anytime that they are physically alone.

Individuals stay socially connected via countless media outlets
Source: http://www.flickr.com/photos/gavinjllewellyn/6235070321/
I thought this study tied nicely into our Digital Writing class, which has been so internet-based. With information sharing, business development, and both journalistic and creative writing going so strongly in the direction of the web, and our social lives following suit, it leaves us to wonder how much more technologically-integrated our lives can possibly become.
The following video produced by Social Media Energy, a social media firm dedicated to company image management via effective communications strategies, provides some straightforward but astounding facts about the growing use of social media.
httpv://www.youtube.com/watch?v=FqUVm5UJa0k